Hudson’s Bay, more commonly known as The Bay, is a historic chain of department stores in Canada. It is beloved for offering a diverse range of products spanning high-end fashion to essential housewares. The significance of TheBay.com cannot be overstated for the retailer's overarching success.

During my tenure from 2014 to 2021 within the Product Copy team, I wrote product copy for TheBay.com and was promoted to the role of Senior Product Copywriter. Spearheading a team of copywriters, I provided support to Copy Managers by streamlining internal processes, offering training sessions, refining content through editing, driving customer engagement, and nurturing collaborative partnerships across departments. Through crafting and refining product descriptions infused with SEO strategies, I played a pivotal role in shaping a smooth, intuitive shopping journey for our diverse clientele while aligning with Hudson’s Bay's overarching business strategies. This experience honed my expertise in generating engaging, informative content that resonates.

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  Product copy for Kleinfeld at TheBay.com.

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Hand-Beaded A-Line Gown

Showing off a hint of skin, the bodice of this lace bridal gown is sheer and delicately hand-beaded. Swarovski crystals at the waist add decadence to an already mesmerizing design, while a layered tulle skirt extends into a chapel train. A deep V-neckline creates an elongating effect that lengthens the neck and highlights the décolletage.

Checkered Tulle Trumpet Gown

For the fashion-conscious bride who wants a dose of the unexpected, this wedding dress delivers just that. Checkered tulle offers a refreshing take on traditional bridal fabrics; one that casts a shimmering glow. A Watteau chapel train allows for graceful movement.

Lace and Tulle Ball Gown

With a silhouette perfect for a princess, this belted ball gown is all about the details. At the bodice, Chantilly lace is delicately adorned with French Alençon lace appliqués. Mesh tulle falls in layers at the skirt for soft volume and movement.

Lace Corset Ball Gown

Dare to dazzle on your big day in this luxe style. A strapless corset-style bodice is dressed in sheer lace. At the waist, beaded appliqué sparkle. To make the entire look complete, a layered organza skirt is finished with horsehair trim.

Pascal Chiffon A-Line Gown

Metallic floral micro beading dances across the illusion bodice of this bridal gown. Long sleeves pair perfectly with an ivory chiffon skirt for a look that's made for the contemporary bride.

Hand-Beaded Lace A-Line Gown

Lavish befriends ladylike in this pretty bridal gown, complete with chapel train. The décolletage, shoulders and back are left bare; framed by hand-beaded lace. Swarovski crystals glimmer brightly at the bodice for all eyes on the bride.

 

The Copy Style Guide

 A group project presented to the product copy team at HBC Digital. Design and layout by me.

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